Contemplating a logo redesign? Start early with stakeholder buy-in.
When we started the project of redesigning the INFORMS website, we considered the idea of redesigning the logo. Since INFORMS is a professional association, we wanted to get member buy-in, the initial ask was published in OR/MS Today, our member magazine. We didn’t get a lot of feedback, but what we did receive was very impassioned.
We kept the main part of the logo blue to tie it back to the original, and added orange and green to our palette. We made this sheet to educate our Board of Directors about the elements we were using.
We finally got Board Approval, and now have an official Branding Guide.