I develop solutions based on research and data. Determine client’s true needs and best solution to the problem and educate them on best practices. Solutions must align with brand mission, client/prospect behavior, and brand standards. Demonstrate ROI for new solutions to both measure success and get client buy-in.

Example: Directed redesign of INFORMS Journals to create a branded suite, while maintaining an individual identity for each journal. Worked with Editors in chief to make sure artwork resonated with their particular community. This included both a print redesign as well as an overhaul for our online platform to be mobile and user friendly. More on that here.