I am the Marketing Director for INFORMS, and am responsible for print, web, email, and social media to tell the story of how our members are saving the world. In my free time, I love to read about design, am a type geek, and am a foodie who occasionally gets a chance to run a couple of miles.
If asked to define “Mary Leszczynski” style, what would I say?
- A strong grid, adherence to the rules, and creations of systems, but the knowledge of when and why to throw that out the window.
- I have a simple, clean, and modern style that is thoroughly researched and infused with meaning.
- I appreciate attention to small details.
- When faced with “lazy” design, I’m disappointed by the what could have been.
- The first pass is usually not never the best solution.
- The realization that 98% of what I do ends up in the trashcan.
- The best design advice I ever received was, “It’s good, but you can do much better.”
- Understand the audience you are designing for, then push past that to make them slightly uncomfortable.
Mary Leszczynski
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